Owner and founder, Jamel K. Singh, along with her team, is dedicated to sourcing properties that suit your needs. Whether it’s a positively geared investment, a first home or the dream home, they source off market properties, distressed vendors, bank repossessions or just help negotiate the best possible price for what you are looking for.
Jamel has been in Real Estate and finance broking since 1999, and over the last two decades has pursued helping thousands of people set themselves to financial independence through property - creating passive revenue streams without the stress, hassle, and anxiety that buying a property causes most people. She has taught Real Estate, Accounting, and Finance at RMIT and Holmesglen, and helped build and mentor some of the best agents and practises in Australia.

JAMEL K. SINGH
OWNER/FOUNDER

SAFFAL SINGH DHILLON
BUYERS ADVOCATE
Saffal has been actively learning the ropes of Real Estate and finance for over 5 years. At 21, he has already bought his third investment property and serves as an astute inspiration to help people in their financial journey through building a property portfolio.
Having just completed his Real Estate Rep license, he is FOCUSed and motivated to help BUYERS by finding them the properties that will aid them on their journey.
Now, along with her son, Saffal, Jamel has launched FOCUS Buyers Advocates to help more Australians position themselves with short and long-term goals of property success within reach.
Based in Southeast Melbourne, FOCUS has relationships with many local and national agents and agencies, constantly receiving offers and information directly from the sources before properties have even hit the market, making them experts in sourcing the property you need.


AI IN BUYER'S ADVOCACY:
Transforming the Australian Real Estate Experience
![]() | By: Jamel Kaur Singh |
As a buyers advocate in Australia, embracing cutting-edge technologies can elevate your services to new heights.
One such game-changer is Artificial Intelligence (AI), revolutionising the real estate industry. Let's explore what AI is and how it benefits your clients in the Australian property market.
UNDERSTANDING AI: A BRIEF OVERVIEW
AI is a branch of computer science that aims to create intelligent machines capable of tasks typically requiring human intelligence. It includes machine learning, natural language processing, and robotics.
HOW AI BENEFITS BUYERS IN THE AUSTRALIAN REAL ESTATE MARKET
Personalized Property Recommendations: AI analyzes client preferences, budget, and lifestyle to offer highly tailored property suggestions, saving time and finding ideal matches.
Market Trend Analysis: Real-time data processing enables insights into emerging trends, property hotspots, and investment opportunities.
Automated Property Search: AI filters thousands of listings, presenting clients with the most suitable properties for efficient decision-making.
Price Prediction: Accurate forecasts based on historical data and market conditions aid clients in making informed investment decisions.
Risk Assessment: AI evaluates property risks, such as natural hazards and crime rates, ensuring well-informed choices.
Natural Language Processing (NLP) for Contract Analysis: NLP interprets complex contract language, safeguarding clients from hidden pitfalls.
Chatbots for Instant Assistance: AI-powered chatbots provide 24/7 support, addressing queries and scheduling appointments.
ETHICAL AND HUMAN-CENTRIC AI USE
While AI enhances services, preserving human expertise and transparency is essential for building trust and credibility.
CONCLUSION
AI technology empowers buyers advocacy in the Australian real estate market. Personalized recommendations, market insights, and risk assessments streamline the buying journey. Embrace AI while upholding ethical practices to deliver exceptional service, making your mark as a forward-thinking buyers advocate.
Related: Revolutionizing Real Estate Investing: How AI is Transforming the Game

COMMUNICATION, PROFESSIONALISM, AND INTEGRITY IS OUR FOCUS.
WE ARE HERE TO SAVE YOU TIME AND STRESS OF NEGOTIATING YOUR OWN PURCHASE.


WE USE OUR EXPERTISE AND EXTENSIVE NETWORKS TO SOURCE OFF-MARKET PROPERTIES.
WE HOLD YOUR HAND FROM START TO FINISH, WITH PROPERTY MANAGEMENT.


WE DELIVER!
Reasons why people engage FOCUS
- Having limited time
- Find the process hard or stressful
- Want someone else to negotiate on their behalf
- Seek the information and perspective provided by an expert
- Seek access to off-market properties and networks
- Have specific needs and desires for their purchase


JAMEL AND THE TEAM HAVE THE SKILLS, EXPERIENCE, AND NETWORKS FOR YOU TO FEEL LIKE THE MOST IMPORTANT PERSON IN THE WORLD, BECAUSE TO THEM – YOU ARE. CORELOGIC AND PROPERTY DATA AT THEIR FINGERTIPS, UNDERSTANDING BANKING SERVICEABILITY, REAL ESTATE MARKETS, OVERLAYS OF GOVERNMENT INFRASTRUCTURE, BUDGET AND PLANNING MAPS, ARE TOOLS THEY HAVE TO IDENTIFYING THE BENEFITS/DRAWBACKS OF EACH PROPERTY WHICH IS KEY TO HELPING YOU MAKE THE MOST INFORMED FINAL DECISION.

A BIG RISK FOR MOST BUYERS IS NOT BEING INFORMED AND EXPOSED TO THE BEST POSSIBLE OPPORTUNITIES. THIS CAN LEAD TO BUYING THE WRONG PROPERTY, IN THE WRONG SUBURB, FOR THE WRONG PRICE. THIS CAN LEAD TO LOSSES, FINANCIAL STRAIN, PRESSURE ON RELATIONSHIPS, & HEARTACHE! UNDERSTANDING ALL THE COSTS ASSOCIATED, THE FINANCIAL STRAIN, AND THE ADDITIONAL HIDDEN FACTORS HELPS YOU MAKE THE RIGHT CHOICE FOR YOU.

PROPERTY INSPECTION
QUICK CHECK


NEGOTIATION ONLY
AUCTION ATTENDANCE ONLY


UNDERSTAND YOUR SPECIFIC REQUIREMENTS, NEEDS AND CIRCUMSTANCES

MAKE SURE YOUR PRELIMINARY REQUIREMENTS (LIKE FINANCE APPROVAL/CONVEYANCING) ARE ALL IN PLACE

FIND THE RIGHT PROPERTY AND INSPECT PROPERTY WITH OR FOR YOU

RESEARCH AND EVALUATE THE PROPERTY

NEGOTIATE THE BEST POSSIBLE DEAL

SEE YOU THROUGH TO SETTLEMENT

HELP AND NEGOTIATE WITH POST SETTLEMENT NEEDS (BUILDERS/PROPERTY MANAGERS)

Empowering you towards the best purchase!
contact@focusbuyers.com.au

Saffal Singh
Dhillon
Buyers Advocate
Tel: 0414146254
Saffal@FocusBuyers.com.au

Jamel Kaur Singh
Buyers Advocate
Managing Director
Tel: 0426254647
Jamel@FocusBuyers.com.au
